Andy Daly. Laphroaig Scotch Filibuster. One Epic Take.

Branded Content
Commercial
by Highline Studios
 | 
October 28, 2016


Highline Studios’ Produced Laphroaig Spot is ADWEEK’s Ad of the Day.

What happens when you mix mean tweets, improv comedy, political satire and user-generated content? This new ultra-long-form ad from scotch brand Laphroaig that’s so entertaining, you might actually find yourself watching the whole thing. (Well, maybe.)

– ADWEEK

Laphroaig Single Malt Scotch Whisky is testing the conventional wisdom that people — especially millennials — are suffering from incredibly short attention spans. The Beam Suntory-owned brand today unleashed a politically themed video that lasts, wait for it, three and a half hours. And it was filmed in one take, according to the brand.

“The Laphroaig Filibuster was a genius way to leverage the successful #OpinionsWelcome campaign in a fresh, contextual way, celebrating our fans’ wildly colorful opinions and encouraging new consumers to try the brand and establish an opinion of their own. It’s still hard to believe a 3 ½ hour Filibuster could be so enjoyable to watch!”

– David Reardon, Laphroaig Associate Brand Manager

FROM THE 9TH ANNUAL SHORTY AWARDS

LAPHROAIG FILIBUSTER

WINNER IN WINE, BEER & SPIRITS

FINALIST IN LONG FORM VIDEO

AUDIENCE HONOR IN WINE, BEER & SPIRITS

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