Corporate Video

Company Overview 

Cytovance Biologics is a biopharmaceutical contract manufacturing company located in Oklahoma City, Oklahoma. The company specializes in the development and manufacture of therapeutic proteins and antibodies for biotechnology and pharmaceutical companies. Cytovance offers a range of services including cell line development, process development, analytical development, clinical and commercial manufacturing, and regulatory support. The company has state-of-the-art facilities and equipment, and a team of experienced scientists and engineers who work closely with clients to develop and optimize their biologic drug products. Cytovance is committed to providing high-quality, reliable, and cost-effective services to its clients, and has a proven track record of success in delivering biologic products for clinical and commercial use.

Great Point Partners GPP is a private equity firm based in Greenwich, Connecticut, that specializes in growth equity, growth buyout, and recapitalization investments in the healthcare industry. The firm has a focus on biopharmaceutical, diagnostics, medical device, and healthcare service companies that offer innovative products and services to improve patient outcomes and reduce healthcare costs. Great Point Partners has a team of experienced investment professionals who work closely with management teams to accelerate growth and create value. The firm has a successful track record of investing in companies in the healthcare industry and helping them achieve their full potential. Some of their notable investments include Axial Healthcare, BioAgilytix, Clinical Ink, and Rani Therapeutics.

Project Description

Case study for GPP. The purpose of the vide is to highlight the successful financial partnership between Cytovance and GPP. Cytovance was looking to raise 10M in capital to expand it's infrastructure and grow the business.

Services Provided 

  • Creative concept development
  • Video production: producing, directing, video editing
  • Storyboarding
  • Casting
  • On-location services
  • Crew travel

Our Concept and Approach

GPP has worked on several video projects with Highline Studios for many years. After explosive growth and and a successful exit, GPP called on Highline to document this occasion. Highline flew a small documentary style crew to Oklahoma City, and conducted a well lit interview with Darren Head, CEO. We then used Darren's soundbytes as the narrative cut with dynamic b-roll taken all around the company campus and laboratories. We were in and out of clean rooms all day. A clean room is a controlled environment used in manufacturing or scientific research, where the level of airborne particles, temperature, humidity, and other environmental factors are tightly controlled to minimize contamination. Getting in and out is a bit of a chore!

The procedures to get in and out of a clean room are typically very strict and involve a series of steps to ensure that the environment is not contaminated. These steps may include:

  1. Donning appropriate personal protective equipment (PPE), such as gowns, gloves, face masks, hairnets, and shoe covers. The PPE may vary depending on the level of cleanliness required in the clean room.
  2. Entering an airlock or anteroom, which serves as a buffer zone between the clean room and the outside environment. The airlock may have a HEPA (high-efficiency particulate air) filter to remove particles from the air.
  3. Removing any outer clothing, such as lab coats, and wiping down exposed skin with alcohol or other disinfectants.
  4. Passing through a series of additional airlocks, each with increasingly stringent cleanliness requirements.
  5. Once inside the clean room, following specific protocols for handling materials, equipment, and samples to prevent contamination.
  6. When leaving the clean room, reversing the process by passing through the airlocks in the reverse order, removing PPE, and properly disposing of any waste generated inside the clean room.

As you can imagine, it was a bit cumbersome! In the end end we got tons of gorgeous clean room b-roll footage. We also launched our drone and got some beautiful aerial coverage. The story came together rather quickly, and the client was extremly happy with the end product featuirng it on their homepage for prospective clients and visitors to view.

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